The automotive world gears up every year for one of the most important events on the industry calendar — the NADA Show. In 2026, this high-energy event returns to Las Vegas, Nevada, from Tuesday, February 3 to Friday, February 6 at the Las Vegas Convention Center. Whether you’re a seasoned dealer, a tech innovator, or a first-time attendee, the NADA Show delivers world-class education, networking, and insight into the future of auto retail.
What Is the NADA Show 2026?
The NADA Show — organized by the National Automobile Dealers Association — is the premier trade event for the automotive retail industry. It brings together thousands of auto dealers, manufacturers, tech providers, and industry leaders under one roof to explore emerging trends, new solutions, and strategies for growth.
This four-day event combines education sessions, expert panel discussions, a massive expo floor, and exclusive networking opportunities that help dealerships stay competitive and forward-thinking.
When & Where
📍 Las Vegas Convention Center, Las Vegas, NV
📆 February 3–6, 2026 (Tuesday through Friday)
📌 Education and special events take place all four days; the Expo floor is open from Wednesday through Friday.
What to Expect at the NADA Show?
Educational Sessions & Workshops:
The heart of the NADA Show is its rich educational lineup — designed to keep industry professionals ahead of the curve. Attendees can build a personalized agenda from:
- Workshops & Spotlight Series
- Super Sessions
- Dealer Learning Lab Sessions
- Exchange Topics
All tailored for dealers and staff at every level of dealership operation.
The Expo Floor — Innovation in Action:
The Expo is where innovation comes alive. Hundreds of exhibitors showcase cutting-edge products and technologies for the auto retail space. From breakthrough brands to industry giants, the expo is your chance to:
- Discover new tools and products
- Engage with industry leaders
- See live demos of the latest technology
- Build valuable partnerships
Plus, the Product Discovery Stage offers short, hands-on presentations featuring real solutions designed for dealership success.
Networking & Welcome Reception:
The Show officially kicks off with the NADA Welcome Reception on Tuesday, February 3 (7:00–10:00 PM) — an electrifying event featuring entertainment, networking, and fun activities that set the tone for the week.
Throughout the event, educational sessions and social meetups create countless opportunities to connect with peers from all corners of the industry.
Who Should Attend?
The NADA Show isn’t just for dealership owners. A wide range of professionals can benefit, including:
- Dealership managers and executives
- Sales, service, parts, and fixed-ops staff
- Technology vendors and innovators
- OEM representatives
- Industry consultants and partners
There truly is something for everyone — whether you’re refining your business strategy or exploring the latest tech trends.
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